How NOT To Sell Your Home

I am often disappointed when I see how some agents represent themselves and their client’s properties. In my opinion, even if the property is a fixer–or even a tear down–there is a proper way to represent.

Here are a few tips on how to avoid selling your property:

HIRE AN AGENT THAT DOESN’T CARE AND CAN’T EVEN NEGOTIATE THEIR OWN COMMISSION.
Agents, whether they realize it or not, create their own brand and style of business. Some agents like to take any and every listing at any price and in any condition and slap it up on the MLS so they can tell themselves they have several listings. Wouldn’t you rather hire an agent that is going to give you and your property as much attention and care as is deserved? Wouldn’t you rather hire an agent who is going to prepare and price your property to YOUR best advantage? Wouldn’t you rather hire an agent who is going to eliminate or limit your liability in what is likely the largest, or one of the largest,  transactions of your lifetime?

OVERPRICE IT.
Price overcomes all objections. The old saying, “buy low, sell high” isn’t a secret. And with the advent of the internet and widely available information everyone knows what everything else is selling for, so why would your property sell for more than everyone else’s?

ALLOW YOUR AGENT TO POST PHOTOS TAKEN WITH THEIR PHONE AND WITH INAPPROPRIATE LIGHTING.
Let’s face it, most people search for homes on the internet. They choose cities, neighborhoods, number of bedrooms and bathrooms and a price range. Then the search results show up, usually in a list format. Once they click on a property they are interested in, photos are usually the first thing they see. Make them count. Make them accurate and realistic. If your agent doesn’t hire a professional photographer they should at least have a camera capable of producing professional quality images and your agent should be able to provide at least minimal photo editing like straightening, brightening, darkening, etc. so that they photos are representative of the property.

ALLOW TENANTS, FULL-TIME OR AIRBNB, TO OCCUPY THE PROPERTY WHILE IT’S ON THE MARKET.
WRONG. Tenants, whether they are long term or vacation renters have ZERO incentive to get your home sold. On the flip side, it is unpleasant and cumbersome for tenants to be in and out, accommodating showings and inspections. Your property is either for sale, or for rent. Not both. As a matter of fact, the seller shouldn’t even be occupying a property while it’s on the market. If a property is difficult to show, it is difficult to sell. Get out. Get everybody out.

DON’T BOTHER CLEANING UP OR DECLUTTERING.
After all, you want potential buyers to be focusing on your mess or your personal belongings and not the property, right? Wrong again. Get as many personal belongings out of the house and off the property as is practical. They are all going to have to go anyway. Leave just enough to make it photograph well and show well and be welcoming for visitors.

Of course, there is more to selling (or not) your home than this. But you can consider this a starter kit.

FIND ME ONLINE:
KelleyEling.com
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featured image found on agentharvest.com

Categories: home selling tipsTags: , ,

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